Your researcher

when you need to know why

Your designer

when you want to make an impact

and consultant

when you seek good guidance

Hi! I’m Saron.

A creative international UX designer with a passion for storytelling and branding.

Growing up with different cultures, I've developed a unique perspective that influences my design approach especially in my aim for diversity and inclusion.

I believe that user experiences should not only be intuitive but also tell a compelling story that resonates with people. With a global perspective and a love for design, I'm here to craft beautiful and user-friendly experiences that leaves a lasting impression.

Credentials

  • Through my work experiences making exceptional and detailed car engines for Volvo in Gothenburg, Sweden, I have learned the importance of how to represent one of Sweden's best-known companies aswell as producing high quality engines that meets the users needs. Through my work at working at Chalmers University of Technology hosting the lunch restaurant for up to hundreds students and workers every day I know exceptional service. I have also been a crew member on one of Sweden's largest sailing ships T/S Gunilla working within an extensive ship crew. All of my experiences and hard work have taught me exceptional service skills, how to work communicative within teams and that doing what you love creates great work results.

  • In addition to my work with various clients at Hyper Island within UI/UX Design, brand identity and human-centered design, I have also studied psychology and subjects in sociology related to social context such as the relationship between man and society at individual, group and community levels at the University of Malmö which has later in life shown to be an asset when working with UX design and truly understanding a users need and more importantly why the needs are there.

  • In 2020 I started my first business SERVE with five other creatives. We hosted weeknights at the well known club Plan B in Malmö, Sweden. We invited and hosted both international artists and local uprising talents from various genres aswell as promoted and organized big ping pong tournaments which attracted more people to the club and successfully generated revenue for the club. SERVE was my first real life project where I got to work with graphic design making posters and promo, learn how to create a brand, I also got to understand how to run a business and to collaborate with a company.

Brands I’ve worked with